Profile

FC is a seasoned executive with over 20 years of expertise in aiding startups and venture founders in their growth, leveraging his proficiency in design, strategy, and planning. His broad experience spans both private and governmental sectors across diverse industries, including communication design, creative direction, brand and strategy management, content creation, user experience design, product management, and new product development. FC's most notable tenure includes a 10-year stint in Dubai and Riyadh where he also operate as the Chief Creative Officer (CCO) for the Middle East's premier fragrance e-commerce company. During his time there, he was instrumental in driving the company's revenues to multi-million dollar heights and managing large cross-functional teams. His role encompassed overseeing Direct-to-Consumer (DTC) cosmetic and fragrance brands, guiding product development from inception to retail, and managing a wide-ranging portfolio of brands from mass-market to luxury. Additionally, he was responsible for all the group's communication assets, encompassing Apps, Web, Social Media, Packaging, Branding, Communications, and Augmented Reality integrations. Furthermore, FC's career is marked by his collaborations with prominent international companies across the U.S., Europe, the Middle East, and Japan in sectors such as fashion, cosmetics, technology, design, advertising, finance, and policy-making. His professional network includes renowned entities like BBDO, Symrise, Firmenich, Givaudan, IFF, COTY, PUIG, Pentagram, H5, Woolrich, EMI Music Publishing, Valextra, UnipolSai, Syngenta, Mapei Group, Apple Centers Italy, the Ministry of Culture, and the Italian Government.